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Focus Groups

Recruitment of Architects;

  • Two groups of architects to participate in two hour group discussions on new developments in the washroom product area
  • UK

A market overview and examination of brand awareness and image of security products;

  • Recruitment of eight focus groups, combined with 250 x seven minute telephone interviews
  • Alarm Installers and Security Consultants

Recruitment of GP's for group discussions on;

  • Fungal infections and the various treatments available
  • The use of emollients in eczematous conditions in children and the elderly

Recruitment of midwives for a study to examine current views and attitudes toward the marketing of infant formula feeds;

  • Four groups of eight midwives
  • 20 x one hour face-to-face, depth interviews with Hospital, Community and Clinic based midwives

Recruitment of IT professionals to examine developments in data storage.

  • Two groups of eight IT professionals
  • A series of similar studies have been conducted with controls on amount stored and hardware used.

 

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