Focus Groups
Recruitment of Architects;
A market overview and examination of
brand awareness and image of security products;
-
Recruitment of eight
focus groups, combined with 250 x seven minute telephone
interviews
-
Alarm Installers and Security Consultants
Recruitment of GP's for group discussions
on;
Recruitment of midwives for a study
to examine current views and attitudes toward the
marketing of infant formula feeds;
-
Four groups of eight
midwives
-
20 x one hour face-to-face,
depth interviews with Hospital, Community and Clinic
based midwives
Recruitment of IT professionals to examine developments
in data storage.
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