Westcombe Business Research - Medical Case Studies - business to business market research competitive insight marketing strategy strategic management perspectives global medical multi-client ethnography web/email data collection quantative qualatative data UK Europe America

Clients

Projects

Testimonials

Medical

To examine the usage of and attitudes toward a specific drug treatment for dialysis and pre-dialysis patients;

80 x 15 minute telephone interviews with Renal Physicians
Interviews across the UK, France, Germany and Italy

Preliminary exploration of the management of acute ischaemic strokes;

20 x 10 minute telephone interviews with Consultants in Cardiology, General Medicine, Haematology and Neurosurgery
Interviews across the USA

To examine the prevalence, aetiology and treatment of Intermittent Claudication;

10 x 30 minute telephone depth-interviews with Vascular Surgery opinion leaders and GP's
Recruitment and interviews across the USA

To examine the image of, and attitudes toward an independent biopharmaceutical company and its products for the treatment of Multiple Sclerosis;

180 x 25-30 minute phone-fax-phone interviews with Consultant Neurologists
Interviews across the UK, France, Germany and Netherlands

Study into the understanding of the aetiology of Type II Diabetes, and knowledge of the newest oral anti-diabetic agents;

105 x eight minute. telephone interviews
75 GP's, 30 Diabetologists, Hospital Consultants & Specialist Registrars
Interviews across the UK

To examine trends in the market and attitudes toward new products for “Wound Management”;

100 x 25 minute telephone interviews with consultants, leading experts, nurses, and distributors
Interviews across UK, France, Benelux, Germany, Austria, Switzerland, Italy and Scandinavia
Advanced products for wound management
Surgical single use products

A study into the awareness of various pharmaceutical products, an estimation of future use and attitudes toward marketing to assess the likelihood of potential purchase of expired drug product licenses;

25 x 10 minute telephone interviews
GP's; Hospital Pharmacists & Wholesalers with responsibility for purchasing
UK

Evaluation of the purchase, use, image and marketing of brands of surgical products and equipment;

300 x 15 minute telephone interviews with Orthopaedic Consultants, nurses and hospital administrative staff
Interviews across Germany, Spain and France

To establish an overview of the patient monitoring equipment currently used in acute/critical hospital situations, and how it can be improved upon and developed for the future;

10 recruits for ½ hour telephone interviews
Key Hospital Directors in clinical & non-clinical areas
UK

Recruitment of GP's for group discussions on;

Fungal infections and the various treatments available
The use of emollients in eczematous conditions in children and the elderly

Recruitment of midwives for a study to examine current views and attitudes toward the marketing of infant formula feeds;

Four groups of eight midwives
20 one hour face-to-face, depth interviews with Hospital, Community and Clinic based midwives

Study into requirements for Histopathological Laboratory testing;

35 x 25 minute telephone interviews with Laboratory and Clinical Directors to establish the need for out-sourced histopathology laboratory services
Interviews across the UK

To examine the perceptions of the relationship between tea and cardiovascular health;

38 x 30 minute, semi-structured, telephone interviews with key opinion formers in the area of nutrition, dietetics and health
Interviews across the UK

Study on provision of radiological imaging services;

50 x 25 minute telephone interviews with end-users, non-users and service providers
Interviews across the UK and Italy
To produce an overview of the market and identify future developments in the provision of radiological imaging services such as MRI and CT scanning by managed service providers

Study into the opportunities for an Internet based ordering service for healthcare products and medical devices;

15 x 25 minute telephone interviews with Purchasing Managers
Interviews across Germany

Study of the development of Managed Care Initiatives and tools used;

40 x 15 minute telephone interviews with hospital pharmacists and FHSA’s
Interviews across the UK

To evaluate a trial Pharmaceutical Portal Website in Germany;

35 x 30 minute telephone interviews of end-users
Interviews across Germany

To review waste incineration services;

35 x 15 minute telephone interviews with suppliers and customers of waste incineration services
Interviews across the UK
To review marketing strategy and pricing, and to assess the level of service required and influences on developments within the market

Study commissioned by a leading supplier of laundry detergents to improve products and services;

200 x 20 minute telephone interviews with institutional laundries, e.g. Hospitals, Clinics, Homes, Prisons and Leisure Complexes
Interviews across the UK, France and Germany

To examine attitudes towards the use of science and technology in genetically modified foods amongst the employees of a major biotechnology company;

20 x two hour personal interviews with staff at all levels
Employees attitudes towards, and understanding of the company’s use and development of GM foods UK phase of an international project